exam guidance from BPP ~ paper 3.5
ACCA Paper 3.5 Strategic Business Planning and DevelopmentDecember 2005
Section A
Always difficult to predict the subject matter of the case scenario, and in last December it was rather unusually based around the control and management relationships within a large group structure of a manufacturing company. Therefore this time it might be something less complex in structure and based on the service sector.
Areas that could be included within the requirements could include
A discussion of the relative merits of different ways of making strategy
Stakeholder analysis and objective setting
Application of strategic analysis models
Evaluation of strategic objectives, using the numbers included
Marketing issues
52 World-Wide Agricultural, 51 Bethesda Heights, and 50 Playwell.
Section B
Marketing, including new product development. In part suggested by the recent article but also due the lack of marketing in the December 2004 exam.
24 Westport University, 26 Karaoke, 27 Product Launch, and 34 Sports Centre
Change management. This is feasible this time because it is an important subject, which has been absent for the past few sittings.
20 Apex Culture, and 49 Lionel Cartwright.
Globalisation strategy. The strategic development of global businesses was very popular when the paper was first introduced. It remains relevant and could be due another appearance.
41 Excalibur Sportswear, 42 Global Marketing, 43 Clothing Supply Company and 48 ALG Industries
Ethics and corporate social responsibility. With all of the talk (and recent cases) of corporate scandal ethical behaviour is a very topical area of the syllabus
16 Digwell, 17 Large Financial Services Company, and 18 Acquisition
Relevant Articles
The role of the accountant in new product development
January 2005 another two articles Performance measures to support competitive advantage (11/8/05)
E-commerce by Jim Stone (17/05/05)
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